Shelton Vineyards
Calendar Card
A laminated card we sent to local and regional press to get them to include Shelton's Summer Concert Series (featuring Beach Music bands) in their calendar sections. These cards were also handed out to consumers visiting the vineyard encouraging them to return for the summer concerts.
Tactic: Press KitTarget consumers:
Out-of-state Travelers
Visitors traveling through North Carolina along the I-77 corridor
In-state Explorers
North Carolina residents looking for regional activities and destinations
Shelton Customers
Consumers who have previously visited the winery
Travel and Leisure
National and regional writers and editors looking for travel and entertainment activities their readers would enjoy
News (Local and Regional)
Local and regional writers and editors with a focus on activities and destinations within the community