Shelton Vineyards
Save Water
A billboard targeting interstate travelers having a little fun with North Carolina's well-publicized drought.
Tactic: BillboardsTarget consumers:
Out-of-state Travelers
Visitors traveling through North Carolina along the I-77 corridor
In-state Explorers
North Carolina residents looking for regional activities and destinations
Shelton Customers
Consumers who have previously visited the winery
Wine enthusiasts
Regional and national wine aficionados