Shelton Vineyards

Travel & Tourism Press Kit

A press kit that went to editors and writes at general news, travel and wine and food pubs humorously making the point that Shelton Vineyards is a great destination they should write about. The kit actually included Patricia Schultz's book, "1,000 Places To See Before You Die" (changed to a 1,001 with a sticker) and a handwritten invitation from owners, Charlie and Ed Shelton. A CD with interesting facts about Shelton Vineyards and the Yadkin Valley completed the kit.

Tactic: Press Kit
Target consumers:

Wine and Food

Writers and editors of respected wine and food publications

Travel and Leisure

National and regional writers and editors looking for travel and entertainment activities their readers would enjoy

News (Local and Regional)

Local and regional writers and editors with a focus on activities and destinations within the community