Shelton Vineyards

A print ad running in regional pubs positioning Shelton Vineyards as the anti-Napa experience.

Tactic: Print
Target consumers:

Out-of-state Travelers

Visitors traveling through North Carolina along the I-77 corridor

In-state Explorers

North Carolina residents looking for regional activities and destinations

Shelton Customers

Consumers who have previously visited the winery

Wine enthusiasts

Regional and national wine aficionados

Wine and Food

Writers and editors of respected wine and food publications

Travel and Leisure

National and regional writers and editors looking for travel and entertainment activities their readers would enjoy

News (Local and Regional)

Local and regional writers and editors with a focus on activities and destinations within the community