Triumph Boats
Buy a TriumphIn a world where boats are judged by appearance, Triumph is the new standard of boat ownership. It is a boat that truly defies comparisons to any other boat or brand. Demonstrate the world's first indestructible, low maintenance boat can handle anything man, or Mother Nature can throw at it. Triumph --The World's Toughest Boats
Projects
Bubba Test
Tactic: Broadcast
Watched by millions of people around the world, The Bubba Test features a redneck unsuccessfully trying to break a Triumph by dragging it down a road without a trailer and slamming it into a tree and a parked car.
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Divine Intervention Test
Tactic: Broadcast
Another video downloaded all over the world that demonstrates even God can't break a Triumph.
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Shark
Tactic: Print
A Great White Shark learns the hard way why it's not a good idea to bite the World's Toughest Boat.
Copy: With five times the impact resistance of fiberglass, a Triumph is something an intelligent Great White will attempt to bite only once.
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Three Little Pigs
Tactic: Print
Geared towards boaters with family, the Three Little Pigs elude the Big, Bad Wolf by jumping in a Triumph Boat instead of their less safe, brick house.
Copy: When it really starts to blow, having a virtually indestructible boat doesn't suck.
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Tank
Tactic: Print
OK, Triumph's are not tougher than tanks. But hey, this is advertising.
Copy: Notice the boat's not camouflaged.
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Drag
Tactic: Print
The print companion piece to The Bubba Test video.
Copy: Water optional.
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Cliff
Tactic: Print
The print companion piece to the Divine Intervention Test video.
Copy: Being thrown off a 100' cliff is easy. Not shattering on impact is tough.
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Triumph Identity
Tactic: Identity
Bold and unpretentious, it is what it says.
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Roplene Identity
Tactic: Identity
A graphic design that brings to life an invisible technology. Roplene is short for roto-molded polyethylene, Triumph's proprietary material that makes them virtually indestructible.
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2008 Brochure
Tactic: Brochure
Rugged, informative and entertaining, it appeals to the left and right brains of potential buyers.
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Traffic Barrier
Tactic: Point of Sale
A tough way to mark Triumph's territory in a dealership or at a boat show.
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Skull Flag
Tactic: Point of Sale
The international icon of toughness made into a banner proudly flown by Triumph dealers.
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Authorized Dealer
Tactic: Point of Sale
A badge of honor for dealers and a promise to consumers that Triumph provides a worry-free boating experience.
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Unleash the Beast
Tactic: Point of Sale
Point of Sale poster launching Triumph's biggest model to date, the 235.
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Fiberglass-Free Zone
Tactic: Point of Sale
Another territory marker to help differentiate Triumph from fiberglass boats at trade shows and within dealerships.
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Roplene Benefits
Tactic: Point of Sale
A poster listing and defining the benefits of Triumph's Roplene technology.
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Kick Ass Rating
Tactic: Point of Sale
This poster lets consumers know J.D. Power gave Triumph a kick-ass Consumer Satisfaction rating.
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235 Comparison Guide
Tactic: Point of Sale
An unabashed invitation for consumers to compare the 235 to other 23-foot boats.
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Seafaring Myths
Tactic: Point of Sale
A poster that dispels the competition's propaganda about Triumph's plastic hulls.
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Trade show Warning Stickers
Tactic: Point of Sale
Every boat brand asks consumers to remove their shoes before boarding - what a bunch of pansies. This sticker placed on viewing platforms at trade shows, tells consumers they can keep their shoes on when they board a Triumph.
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Feeding Frenzy Poster
Tactic: Dealer Support
In lieu of pricey boat shows, we created a turnkey dealer event. The Feeding Frenzy fish fry effectively drove local traffic right to dealers.
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Feeding Frenzy T-shirt
Tactic: Dealer SupportA souvenir t-shirt dealers sold or gave away at the Feeding Frenzy event.
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Hey Y'all Watch This - Proof
Tactic: Dealer Support
Co-branded small space, co-op ads dealers used to drive local traffic.
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What Stump?
Tactic: Dealer Support
Co-branded small space, co-op ads dealers used to drive local traffic.
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Screen Door
Tactic: Dealer Support
Co-branded small space, co-op ads dealers used to drive local traffic.
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Hurricane
Tactic: Dealer Support
Co-branded small space, co-op ads to drive traffic directly to local dealers.
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Headache Relief
Tactic: Dealer Support
Co-branded small space, co-op ads to drive traffic directly to local dealers
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Tough Stuff Catalogue
Tactic: Dealer Support
In a joint venture with Triumph, we designed a line of Triumph Gear that protects its owners from the elements and is virtually indestructible.
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Plastics
Tactic: Dealer Video
A tough rip-o-matic designed to pump up dealers for the upcoming year.
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Territory Map
Tactic: Dealer Acquisition
An impossible-to-ignore and hard-to-refuse offer of a Triumph sales territory for select dealers in key markets.
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Skull
Tactic: Identity
The international icon of seafaring toughness - Triumph style.
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Tournament Edition Logo
Tactic: Identity
A motorcycle-inspired graphic for the 215TE limited-edition tournament model.
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Skiff
Tactic: Identity
Hull-side graphics
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Upholstery Design
Tactic: Product Development
Stitching, graphics and upholstery materials designed to convey toughness.
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Console Design
Tactic: Product Development
A Triumph branded console that's a little retro, simple, functional and of course, tough.
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Skiff Graphic
Tactic: Product Development
Introducing the Triumph Skiff a.k.a. "The Carolina Killer"
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Website
Tactic: Product InformationA tough as nails site that has everything you want to know about Triumphs and then some. Whether you're looking for a particular model, curious how the boats are made, want to watch the latest tough test video or build your own boat, it's all here.
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Costa Rica Fishing Trip
Tactic: Promotions
A wildly successful hardcore promotion for a hardcore fishing trip to drive hardcore fishermen to local dealers.
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Bubba Bucks
Tactic: Promotions
A cash back incentive playing off the extraordinarily popular "Bubba Test" video to drive short-term sales and reduce dealer inventory.
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Divine Dollars
Tactic: Promotions
A cash back incentive playing off the incredibly popular "Divine Intervention Test" video to drive short-term sales and reduce dealer inventory.
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Trade Up
Tactic: Consumer Loyalty
Rewards Triumph owners through an opportunity to upgrade and save.
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tough-stuff.com
Tactic: Merchandising
An e-commerce site that sells virtually indestructible branded Triumph gear designed to protect boaters from the elements.
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Bumper Sticker
Tactic: Merchandising
Allows owners to display their allegiance to Triumph wherever they go.
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toughboats.com
Tactic: Broadcast
A micro-site for Triumph's R&D department where they archive their offbeat, "tough test" videos that demonstrate Triumphs indestructibility.
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Retail Coop
Tactic: Dealer SupportFPO
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Skull T-shirt
Tactic: Merchandising
Triumph attitude emblazoned on a t-shirt.
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T-Shirts Skull2
Tactic: Merchandising
Produced
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World's Toughest Boat T-Shirt
Tactic: Merchandising
Triumph's tagline emblazoned on a thick cotton T.
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T-Shirts World's Toughest2
Tactic: Merchandising
Produced
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Kick Ass-T-shirt
Tactic: Merchandising
A Triumph truism printed on a t-shirt for the world to see.
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T-Shirts Kick Ass2
Tactic: Merchandising
Produced
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Tank T-Shirt
Tactic: Merchandising
Triumph's are a cross between a battleship and a tank.
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T-Shirts Tank2
Tactic: Merchandising
Produced
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Outerwear
Tactic: Merchandising
Just like a Triumph boat, this jacket designed to take anything Mother Nature throws at it.
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Key Float
Tactic: Merchandising
An unsinkable key chain for an unsinkable boat.
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Tough Stuff -T-Shirts
Tactic: Merchandising
Several tough t-shirt designs in our Tough Stuff catalogue featuring Triumph branded apparel and accessories.
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09 Triumph Sailfish
Tactic: Merchandising
Triumph attitude screened T
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09 Triumph Dealer Shirt
Tactic: Merchandising
Triumph attitude screened
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09 Triumph Fishing Shirt
Tactic: Merchandising
Triumph attitude you wear on your sleeve
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New York Times - Takes a Licking...
Tactic: Publicity
The world took notice of "The Bubba Test" and the New York Times felt compelled to write a feature article about it.
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Boating Magazine - Smash Hit
Tactic: Publicity
We invited Boating Magazine to watch us shoot the Divine Intervention Test. They were so impressed, they wrote a 7-page feature on Triumph's advertising and conducted their own 3-month tough test on a 190 Bay.
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News & Observer - Glad to be Tough
Tactic: Publicity
The Raleigh News and Observer profiled Triumph as a local company succeeding on the international stage.
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Communication Arts - Divine Intervention Test
Tactic: Publicity
Communication Arts Magazine featured the Divine Intervention Test in its Exhibit column.
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Adweek - Best Spots of November 2006
Tactic: Publicity
The Bubba Test was named one of Adweek's top spots of November 2006, alongside much larger brands like Apple, Nike and Miller High Life.
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Engagement by Engagement - Triumph is Edutainment...
Tactic: Publicity
Engagement by Engagement lauds The Bubba Test for being a new type of advertising that educates, entertains and engages all at once. (We call that Pull Advertising.)
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International Boat Industry News
Tactic: Publicity
This trade magazine for the boating Industry reported how Triumph's sales growth in a down market could be largely attributed to its marketing.
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Fish Boat - Tough Test
Tactic: Publicity
Inspired by Triumph's Tough Test Program, this micro-site for Boating Magazine featured a summer long tough test for Triumph's 190 Bay.
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Adweek - Water Optional
Tactic: Publicity
Mark Dolliver of Adweek writes a nice review of the Triumph campaign saying it "recasts the whole image of recreational boating..."
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Ad Jab - Boatmaker Takes Campaign Out of Water
Tactic: Publicity
Ad Jabs features The Bubba Test.
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Adrants - Triumph Collection
Tactic: Publicity
A collection of featured articles on Triumph covered by Adrants.
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Adweek - Feeding Frenzy
Tactic: Publicity
Adweek's Mark Dolliver covers Triumph's Feeding Frenzy dealer event calling it an "engaging ad for an engaging promotional event."
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Marketing Profs - Triumph Boats
Tactic: Publicity
Marketing Professionals' Daily Fix lauds the Bubba Test.
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Media Post - Fish Used as Bait
Tactic: Publicity
Media Post positively reviews Triumph's Feeding Frenzy promotion and co-op ad campaign for dealers.
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US Ad Review - Shark Poster
Tactic: Publicity
US Ad Review features Triumph's Shark Poster as one of the best ads in the category of Recreational Vehicles.
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Pilot Magazine
Tactic: Publicity
Pilot Magazine, a boating industry pub, features Triumph's manufacturing and marketing.
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News & Observer - Funny Ads
Tactic: Publicity
The Raleigh News & Observer writes about Triumph's humorous and incredibly effective advertising campaign.
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News & Observer - Landlocked Boat Maker
Tactic: Publicity
The Raleigh News and Observer credits Triumph's unique manufacturing process and bold marketing for keeping it afloat during tough times.
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Adrants - Triumph Boats Baits Anglers...
Tactic: Publicity
Adrants says Triumph's all-you-can-eat fish fry Promotion should be successful with everyone except PETA.
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Ad of the World - Feeding Frenzy
Tactic: Publicity
Ad of the World - Feeding Frenzy
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Adspace Pioneers
Tactic: Publicity
Adspace Pioneers reviews the Diving Intervention Test and says Triumph comes back with "another clever way to demonstrate the toughness of their boats."
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Media Post - Viral Ready TV
Tactic: Publicity
Media Post's Marketing Daily announces the launch of Triumph's Bubba Test and notes dealer leads "are up 50%."
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Adweek - Republik Gets Tough for Triumph Boats
Tactic: Publicity
Adweek covers the first print ad we produced for Triumph.
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News & Observer - Shark
Tactic: Publicity
The Raleigh News and Observer profiled Triumph as a local company succeeding on the international stage due to its marketing and unique manufacturing process.
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Great Lakes Angler
Tactic: Publicity
Great Lakes Angler reviews Triumph's largest model, the 235.
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Boating Life
Tactic: Publicity
Boating Life says Triumph's marketing has yielded "huge online buzz and media coverage, ranging from The New York Times to CMT's Country Fried Videos".
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Triumph Inside Edition
Tactic: Publicity
Copy
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Larry Webber
Tactic: Publicity
TRH Press
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Marine Marketing
Tactic: Publicity
TRH Press
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Marine Online
Tactic: Publicity
TRH Press
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Visibility
Tactic: Publicity
TRH Press
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Testimonials
"Triumph Boats has enjoyed a significant increase in brand awareness and sales as a result of The Republik's creative strategies and "pull" executions. In addition, the Republik has developed a unique visual identity and style for Triumph marketing materials and programs that gives Triumph and its dealer network a distinct advantage in our market."
-Mark Welsh"...I am personally convinced that it will be one of the most talked about and entertaining “commercials” ever seen by the American public. In the brief time that the "Bubba Test" has been out our Web site traffic has tripled and our lead generation for dealers has increased by over 50%."
-Irwin Jacobs"We are a fairly new brand. This is the largest, most recognizable thing we have ever done. The plan is that this will be a true viral campaign, that it will have a life of its own."
-Doug Andersen