Triumph Boats
Boating Life
Boating Life says Triumph's marketing has yielded "huge online buzz and media coverage, ranging from The New York Times to CMT's Country Fried Videos".
Tactic: PublicityTarget consumers:
Triumph Owners
Current or previous Triumph owners
Fishing Enthusiasts
Experienced boat owners looking for a better (hassle-free) option
Reluctant Boaters
First Timers and repeaters who want a safe, low-maintenance, kid friendly fishing boat that can double as a family boat
Triumph Dealers
Brand evangelists - know the brand well, need help generating store traffic
Prospects
Prime dealers in prime markets, looking for boats that fill customers needs best
Boating and Fishing
Writers and editors skeptical of new technology, yet are critical in validating the brand