Triumph Boats
Bubba Test
Watched by millions of people around the world, The Bubba Test features a redneck unsuccessfully trying to break a Triumph by dragging it down a road without a trailer and slamming it into a tree and a parked car.
Target consumers:
Triumph Owners
Current or previous Triumph owners
Fishing Enthusiasts
Experienced boat owners looking for a better (hassle-free) option
Reluctant Boaters
First Timers and repeaters who want a safe, low-maintenance, kid friendly fishing boat that can double as a family boat
Triumph Dealers
Brand evangelists - know the brand well, need help generating store traffic
Prospects
Prime dealers in prime markets, looking for boats that fill customers needs best
Boating and Fishing
Writers and editors skeptical of new technology, yet are critical in validating the brand
General Interest
Online and offline writers and editors looking for news of interest for their readers
Marine Trade
Writers and editors who cover the business of boating (1,500+ brands) trying to find something new and meaningful to report
Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers