Triumph Boats

Communication Arts Magazine featured the Divine Intervention Test in its Exhibit column.

Tactic: Publicity
Target consumers:

Triumph Owners
Current or previous Triumph owners

Fishing Enthusiasts
Experienced boat owners looking for a better (hassle-free) option

Reluctant Boaters
First Timers and repeaters who want a safe, low-maintenance, kid friendly fishing boat that can double as a family boat

Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers