Triumph Boats

The print companion piece to The Bubba Test video.

Copy: Water optional.

Tactic: Print
Target consumers:

Triumph Owners
Current or previous Triumph owners

Fishing Enthusiasts
Experienced boat owners looking for a better (hassle-free) option

Reluctant Boaters
First Timers and repeaters who want a safe, low-maintenance, kid friendly fishing boat that can double as a family boat

Triumph Dealers
Brand evangelists - know the brand well, need help generating store traffic

Prospects
Prime dealers in prime markets, looking for boats that fill customers needs best

Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers