Triumph Boats
Engagement by Engagement - Triumph is Edutainment...

Engagement by Engagement lauds The Bubba Test for being a new type of advertising that educates, entertains and engages all at once. (We call that Pull Advertising.)
Tactic: PublicityTarget consumers:
Triumph Owners
Current or previous Triumph owners
Fishing Enthusiasts
Experienced boat owners looking for a better (hassle-free) option
Reluctant Boaters
First Timers and repeaters who want a safe, low-maintenance, kid friendly fishing boat that can double as a family boat
Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers