Triumph Boats

Inspired by Triumph's Tough Test Program, this micro-site for Boating Magazine featured a summer long tough test for Triumph's 190 Bay.

Tactic: Publicity
Target consumers:

Triumph Owners
Current or previous Triumph owners

Fishing Enthusiasts
Experienced boat owners looking for a better (hassle-free) option

Reluctant Boaters
First Timers and repeaters who want a safe, low-maintenance, kid friendly fishing boat that can double as a family boat

Triumph Dealers
Brand evangelists - know the brand well, need help generating store traffic

Prospects
Prime dealers in prime markets, looking for boats that fill customers needs best

Boating and Fishing
Writers and editors skeptical of new technology, yet are critical in validating the brand