Triumph Boats

The world took notice of "The Bubba Test" and the New York Times felt compelled to write a feature article about it.

Tactic: Publicity
Target consumers:

Triumph Owners
Current or previous Triumph owners

Fishing Enthusiasts
Experienced boat owners looking for a better (hassle-free) option

Reluctant Boaters
First Timers and repeaters who want a safe, low-maintenance, kid friendly fishing boat that can double as a family boat

Triumph Dealers
Brand evangelists - know the brand well, need help generating store traffic

Prospects
Prime dealers in prime markets, looking for boats that fill customers needs best

Boating and Fishing
Writers and editors skeptical of new technology, yet are critical in validating the brand

General Interest

Online and offline writers and editors looking for news of interest for their readers

Marine Trade
Writers and editors who cover the business of boating (1,500+ brands) trying to find something new and meaningful to report

Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers