Triumph Boats

The Raleigh News & Observer writes about Triumph's humorous and incredibly effective advertising campaign.

Tactic: Publicity
Target consumers:

Triumph Owners
Current or previous Triumph owners

Fishing Enthusiasts
Experienced boat owners looking for a better (hassle-free) option

Reluctant Boaters
First Timers and repeaters who want a safe, low-maintenance, kid friendly fishing boat that can double as a family boat

Triumph Dealers
Brand evangelists - know the brand well, need help generating store traffic

Prospects
Prime dealers in prime markets, looking for boats that fill customers needs best

General Interest

Online and offline writers and editors looking for news of interest for their readers