Triumph Boats

Pilot Magazine, a boating industry pub, features Triumph's manufacturing and marketing.

Tactic: Publicity
Target consumers:

Triumph Dealers
Brand evangelists - know the brand well, need help generating store traffic

Prospects
Prime dealers in prime markets, looking for boats that fill customers needs best

Marine Trade
Writers and editors who cover the business of boating (1,500+ brands) trying to find something new and meaningful to report