Triumph Boats

A Great White Shark learns the hard way why it's not a good idea to bite the World's Toughest Boat.

Copy: With five times the impact resistance of fiberglass, a Triumph is something an intelligent Great White will attempt to bite only once.

Tactic: Print
Target consumers:

Triumph Owners
Current or previous Triumph owners

Fishing Enthusiasts
Experienced boat owners looking for a better (hassle-free) option

Reluctant Boaters
First Timers and repeaters who want a safe, low-maintenance, kid friendly fishing boat that can double as a family boat

Triumph Dealers
Brand evangelists - know the brand well, need help generating store traffic

Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers