Triumph Boats

The international icon of seafaring toughness - Triumph style.

Tactic: Identity
Target consumers:

Triumph Owners
Current or previous Triumph owners

Fishing Enthusiasts
Experienced boat owners looking for a better (hassle-free) option

Reluctant Boaters
First Timers and repeaters who want a safe, low-maintenance, kid friendly fishing boat that can double as a family boat

Triumph Dealers
Brand evangelists - know the brand well, need help generating store traffic

Prospects
Prime dealers in prime markets, looking for boats that fill customers needs best