Triumph Boats
Three Little Pigs

Geared towards boaters with family, the Three Little Pigs elude the Big, Bad Wolf by jumping in a Triumph Boat instead of their less safe, brick house.
Copy: When it really starts to blow, having a virtually indestructible boat doesn't suck.
Tactic: PrintTarget consumers:
Triumph Owners
Current or previous Triumph owners
Reluctant Boaters
First Timers and repeaters who want a safe, low-maintenance, kid friendly fishing boat that can double as a family boat
Triumph Dealers
Brand evangelists - know the brand well, need help generating store traffic
Prospects
Prime dealers in prime markets, looking for boats that fill customers needs best