Triumph Boats

Three Little Pigs

Three Little Pigs

Geared towards boaters with family, the Three Little Pigs elude the Big, Bad Wolf by jumping in a Triumph Boat instead of their less safe, brick house.

Copy: When it really starts to blow, having a virtually indestructible boat doesn't suck.

Tactic: Print
Target consumers:

Triumph Owners
Current or previous Triumph owners

Reluctant Boaters
First Timers and repeaters who want a safe, low-maintenance, kid friendly fishing boat that can double as a family boat

Triumph Dealers
Brand evangelists - know the brand well, need help generating store traffic

Prospects
Prime dealers in prime markets, looking for boats that fill customers needs best