Triumph Boats
Website
A tough as nails site that has everything you want to know about Triumphs and then some. Whether you're looking for a particular model, curious how the boats are made, want to watch the latest tough test video or build your own boat, it's all here.
Tactic: Product InformationTarget consumers:
Triumph Owners
Current or previous Triumph owners
Fishing Enthusiasts
Experienced boat owners looking for a better (hassle-free) option
Reluctant Boaters
First Timers and repeaters who want a safe, low-maintenance, kid friendly fishing boat that can double as a family boat
Triumph Dealers
Brand evangelists - know the brand well, need help generating store traffic
Prospects
Prime dealers in prime markets, looking for boats that fill customers needs best
Boating and Fishing
Writers and editors skeptical of new technology, yet are critical in validating the brand
General Interest
Online and offline writers and editors looking for news of interest for their readers
Marine Trade
Writers and editors who cover the business of boating (1,500+ brands) trying to find something new and meaningful to report
Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers