Triumph Boats
What Stump?
Co-branded small space, co-op ads dealers used to drive local traffic.
Target consumers:
Triumph Owners
Current or previous Triumph owners
Fishing Enthusiasts
Experienced boat owners looking for a better (hassle-free) option
Reluctant Boaters
First Timers and repeaters who want a safe, low-maintenance, kid friendly fishing boat that can double as a family boat
Triumph Dealers
Brand evangelists - know the brand well, need help generating store traffic
Prospects
Prime dealers in prime markets, looking for boats that fill customers needs best
Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers