Triumph Boats
World's Toughest Boat T-Shirt

Triumph's tagline emblazoned on a thick cotton T.
Tactic: MerchandisingTarget consumers:
Triumph Owners
Current or previous Triumph owners
Fishing Enthusiasts
Experienced boat owners looking for a better (hassle-free) option
Reluctant Boaters
First Timers and repeaters who want a safe, low-maintenance, kid friendly fishing boat that can double as a family boat
Triumph Dealers
Brand evangelists - know the brand well, need help generating store traffic