nicole shoes

Shoe Box

nicole's shoebox doubles as a gift box with wrapping paper and ribbon or as a file organizer, complete with perforated tabs for labeling. These boxes were such a hit with consumers, nicole now sells in a variety of sizes on nicoleshoes.com.

Tactic: Point of Sale
Target consumers:

Women On-The-Go

Women with a lot to do and little time to do it.

Style Conscious

Women who want a fashionable shoe, but don't want to sacrifice comfort.

nicole Customers

Retail and online nicole customers.

Independent

Urban and suburban shoe stores offering limited, exclusive brands.

Department Stores

Recognized department stores with national distribution

Prospective

Independent and department store retailers who do not carry nicole shoes.

Fashion and Lifestyle Publications

Editors from national publications who write about the latest fashion and lifestyle news.

Footwear Trade

Editors from key industry footwear publications who follow fashion trends and general trade news.

Marketing Trade

Writers and editors of marketing-related trade publications who cover new and innovative ideas in the marketing industry.