nicole shoes
WSA Poster2
One in a series of posters developed for nicole and appearing at the World Shoe Association convention. Each poster gives a simple tip that makes life just a little easier - just like nicole shoes.
Tactic: PostersTarget consumers:
Women On-The-Go
Women with a lot to do and little time to do it.
Style Conscious
Women who want a fashionable shoe, but don't want to sacrifice comfort.
nicole Customers
Retail and online nicole customers.
Independent
Urban and suburban shoe stores offering limited, exclusive brands.
Department Stores
Recognized department stores with national distribution
Prospective
Independent and department store retailers who do not carry nicole shoes.
Fashion and Lifestyle Publications
Editors from national publications who write about the latest fashion and lifestyle news.
Footwear Trade
Editors from key industry footwear publications who follow fashion trends and general trade news.
Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative ideas in the marketing industry.